Analysis Of Walt Disney Company s Profitability,...

The Walt Disney Company’s Profitability, Efficiency, Liquidity, and Solvency 2014 vs. 2013 vs. 2012 The profitability ratio measures the ability of the organization to generate profits. The return on sales (ROS) is also called the net profit margin. The ROS measures the profitability of the revenue received, and the ability to control expenses. The ROS for fiscal 2014 increased to 16.4% compared to fiscal 2013 at 14.73%, and fiscal 2012 at 14.6%, the profitability from revenue is improving. The return on assets (ROA) measures how productively a company uses its assets to generate profits. The ROA for fiscal 2014 increased to 8.91% compared to fiscal 2013 at 7.55%, and fiscal 2012 at 7.59%, the company is improving by being very efficient using their assets to generate profit. The return on equity (ROE) measures the degree of profitability that the stockholder’s equity is applied to generate net income. The ROE for fiscal 2014 increased to 16.68% compared to fiscal 2013 at 13.51%, and fiscal 2012 at 14.29%, the company is improving by being very efficient using the stockholde r’s equity to produce net income. The gross profit margin (GP%), is compared by the revenue received, which reports the gross profit as percentage from the profits received from sales revenue. The gross profit margin for fiscal 2014 increased to 45.88% compared to fiscal 2013 at 44.42%, and fiscal 2012 at 44.49%, the company is improving by successfully buying and selling merchandise at a profit. TheShow MoreRelatedApple Inc. An American Corporation1259 Words   |  6 PagesApple INC is an American corporation headquartered in the state of California. Founded on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. 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